Enhancing Customer Experience and payment through WhatsApp Bot
The client is an insurance company who needed an intuitive platform to purchase life and general insurance product. The clients focus was to give customers a delightful digital experience interacting with their product and buying policies.
The client needed to give its customers a delightful digital experience when buying polices as a way to mitigate the following challenges:
Very little customer touchpoints for Non-life customers
Low usage of the app
Low downloads on Play Store and App store.
Difficulty in assessing the risk associated with technology
Due to the low use of the app, payments were made once a year. They found it difficult trying to identify high-risk areas to get the appropriate pricing and thereby a costly venture deploying resources to locate a physical building because of a haphazard address system.
Redpear integrated a Bot on WhatsApp, the most popular social messaging app and enabled the same platform for payments for this client.With this solution, Redpear solved all three headaches for the client.
Users do not need to download an app before buying our clients polices.
We took advantage of the two billion subscriber platform to reach existing and prospective customers.
Our solution enabled client’s customers to enjoy convenience without having to download another app to make payments.
Integrated API’s assisted our client to effectively assess risk remotely and offer appropriate pricing thereby reducing our partner’s overheads which reflected positively in premiums for the customer